And as convenient as it may seem, connected technology holds large pools of data that, if not properly secured, can easily fall into the wrong hands. A Step into the Future Connected technology is a step ahead into the future.
Connected Technology & The Future of Your Data
If connecting is a normal part of your day, it’s time we had ‘The Talk.’ As we continue connecting to more networks, devices, friends and cloud storage, it’s imperative we discuss the relationship you have with your data, as well as technology’s role within it.
Let’s start with a fundamental question: Why does connected technology rely so heavily on your data? The short answer is because your private, personal and public data can reveal much more about you than you may think.
Simply put, connected technology uses all three types of data to learn more about you. Its ultimate purpose is to better provide goods or services by catering them to your personal preferences.
Your private, personal and public information can all reveal something different about you. Optimizing connected technology requires various types of data about you to better understand exactly what you need.
At its core, your identity is first defined by your personally identifiable information (PII). The unique combination of these data points can be used to gain access to and verify other sensitive information like financial account numbers and medical information.
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Can Big Automakers Be Trusted With Big Data?
Cars are growing smarter with every passing year. They’re starting to observe their surroundings. They can identify and avoid obstacles, and even (kinda) drive themselves. They can take your temperature, scan your face for signs of fatigue, and study your behavior for signs of impairment. Soon, they’ll be gathering even more insights about you and your habits’everything from music preferences while driving to favorite routes to the number of times you stop to take a leak on a road trip. They’ll start talking to you, and analyzing what you say and how you say it. Eventually, it’s all likely to lead to precisely where we are now…with Facebook.
That’s right. The systems that are slowly coming together to act as our allies in the form of self-driving cars could, deep beneath their surface-level good aims, easily become our adversaries’in the form of corporate spies betraying us at every opportunity. For this, we can thank two core advances beyond basic autonomy: Computing power, and constant connectivity.
‘It’s not just that automated vehicles will be supercomputers,’ said Bryant Walker Smith, a law professor at the University of South Carolina who studies the impact of autonomous technology on society. ‘They’ll be mobile supercomputers powered by big batteries, fed by all kinds of capable sensors both inside and outside the vehicle, and connected back to huge companies with even greater collective computing resources.’
In fact, the age of the rolling supercomputer is essentially already here. When computing giant NVIDIA announced late last year it had developed the world’s first artificial intelligence computer designed for fully-autonomous driving, it unleashed a truly awesome bit of hardware on vehicles that, until now, generally had the most modest and perennially outdated processing systems imaginable. The new system, Pegasus, delivers over 320 trillion operations per second’10 times that of its predecessor’and is capable of running machine-learning, computer vision, and parallel computing algorithms en masse, with multiple levels of redundancy to ensure safety. And where previous automotive computers of this sort filled a vehicle’s entire trunk, this one fits into a box the size of a small laptop.
That small package’and its eventual successors’will be tasked with ever-increasing responsibilities and capabilities. ‘The complexity of the information being generated by self-driving cars is staggering,’ said NVIDIA director of automotive technology Danny Shapiro, in a conversation about the potential impact of the new system. ‘They’re generating so much information, and it all needs to be interpreted and used.’
- Publisher: The Drive
- Author: Eric Adams
- Twitter: @thedrive
- Citation: Web link