The Future of Lead Engagement is Now, Thanks to Artificial Intelligence
(Oct 2018) In predictive scoring, machine learning algorithms are used to correlate available information with past success and assign a score or grade to indicate which are most likely to buy. The inputs to the

Back to the Future for MarTech
(Oct 2018) People talk a lot about technology and how it has changed and will change in the coming years. But I’d like to argue that the ‘future of martech actually lies in a very basic and fundamental asset tha