Women’s Weird and Deceiving Swimsuit Trends

At your latest pool party, you may have noticed fewer string bikinis. We’re sorry—we know you’re a … Get ready to see some ’90s lifeguard lookalikes strutting down the beach because this swimsuit style is everywhere this year.


Swimwear trends: This is what you’ll be rocking on the beach according to retail data (Jun 2017), In fact, in May Instock retail data showed that UK women’s swimwear volumes increased 18.4% year-on-year . Topshop and New Look offer pieces that are directly inspired by top trends. Only 21% similar.

Superhero Swimwear Collections (Jun 2017), Women feel empowered by the female superhero and by matching their Wonder Woman swimsuit with their youngsters, they can pass along a message of self-love to the next generation. 28% alike.

Aixy Women Retro Vintage Polka Floral High Waisted Bikini Swimsuits (Jun 2017), Setting the seasons trends, Aixy offers a fun, fashion forward and innovative range of swim and lifestyle wear. A 65% match.

7 Ridiculous Women's Fashion Trends That Will Rage This Summer (Jun 2017), We hit up EDITED, a London-based fashion analytics company, to see if it could foresee any more polarizing and utterly questionable trends this summer beyond . It seems these T-shirts are a result of many women rallying against Instagram’s archaic . A 41% match.

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