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Sometimes NASCAR sponsorships are the perfect marriage of driver and company. Sometimes they don’t make a lot of sense. Hertz’s sponsorship of William Byron is definitely not the former.
Hendrick Motorsports announced Wednesday that the 20-year-old driver would be sponsored by the rental car company during this weekend’s All-Star Race festivities. Byron is driving in the qualifying race for the All-Star Race. If he finishes in the top two or wins the fan vote, he’ll be in Saturday night’s All-Star Race.
In addition to the All-Star Race, Hertz will sponsor Byron for four more races in 2018 and four races in 2019, when he’ll be 21.
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