Board shorts made of 100% recycled plastic are the only beach fashion you need this year


London-based Dock & Bay are working with veteran investor Deborah Meaden to grow their sustainable brand.

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According to the House of Commons Environmental Audit Committee, the UK uses 13 BILLION plastic bottles every single year.

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But a company that successfully appeared on Dragon’s Den last year is aiming to change that with a range of swimwear for blokes made from 100% recycled plastics.

The new swimming shorts are available for £30 each and feature a striped design in a choice of seven different colours (yellow, green, orange, red, blue, pink and navy).

"Last year we launched a campaign called ‘Doing Our Bit’, which is an ongoing campaign, where we look to start to make key changes to our business to create a more sustainable future," explained Andy Jefferies from Dock & Bay.

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SUMMER INSPIRATION AT PITTI UOMO

Florence, Italy ‘ This year, instead of the traditional black and white, Pitti Optical Power P.O.P delivered a kaleidoscope of colours to Fortezza da Basso, bringing true summer feels to its visitors. We’ve picked a few brands that will surely inspire your summer wardrobe:

Further on.

Selected as one of five upcoming brands on menswear fashion bible Mr Porter, ‘President’s showcased its new Spring/Summer collection in the Futuro Maschile section at Pitti. With its roots in Tuscany, President’s initially started as a denim brand, founded by the first-ever Italian denim producer 7 Bell S.P.A in 1957. Three generations later, Guido Biondi evolved the brand into a contemporary menswear label inspired by street style and youth cultures.

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