Escada Preps for First New York Fashion Week Show, Amid Brand Revamp


LONDON ‘ Escada has been in the process of refreshing its ‘ the German label is planning its first runway show during New York Fashion Week,

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LONDON — Escada has been in the process of refreshing its image, having recruited designer Niall Sloan and introduced a new store concept on London’s Sloane Street last year.
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Now, to mark this shift in direction and the brand’s 40th anniversary, the German label is planning its first runway show during New York Fashion Week, in a bid to highlight its international appeal and speak to a broader audience.
“Given all our activities around the refreshing of our brand, we felt that this was a fantastic moment to go out and join an international fashion week. We decided to go to New York because the U.S. is one of our core markets; we have been there since day one

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  • Publisher: WWD
  • Date: 2018-07-10T04:01:52+00:00
  • Author: Natalie Theodosi
  • Twitter: @wwd
  • Citation: Web link

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