LONDON ‘ Escada has been in the process of refreshing its ‘ the German label is planning its first runway show during New York Fashion Week,
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LONDON — Escada has been in the process of refreshing its image, having recruited designer Niall Sloan and introduced a new store concept on London’s Sloane Street last year.
Now, to mark this shift in direction and the brand’s 40th anniversary, the German label is planning its first runway show during New York Fashion Week, in a bid to highlight its international appeal and speak to a broader audience.
“Given all our activities around the refreshing of our brand, we felt that this was a fantastic moment to go out and join an international fashion week. We decided to go to New York because the U.S. is one of our core markets; we have been there since day one
- Publisher: WWD
- Date: 2018-07-10T04:01:52+00:00
- Author: Natalie Theodosi
- Twitter: @wwd
- Citation: Web link
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