Futuristic Range Rover Sport Was Made For Hulu’s ‘The First’


Instead, it highlights a special movie car that’s featured in a new drama series called ‘The First’, which is available for streaming on Hulu as of Friday, September 14.

Complete story. The complete details.

Based on the current Range Rover Sport, the vehicle features lots of futuristic technologies, some of which were added in post-production. Among the equipment is the fully autonomous driving system, which, unlike true Level 5 self-driving cars, does have a steering wheel, and it can retract into the dashboard.

Jumping ahead.

The British SUV also gets an exterior Smart Light Bar acting as a 360-degree sensor to rear the road surfaces and communicate with other cars on the road. As for those uncommon-looking windows, they have a virtually opaque mirrored surface, according to Land Rover, which changes to a traditionally transparent window in seconds.

This may worth something:

Hulu and Range Rover Are Partnering on an Integrated Campaign and a Futuristic Car

Range Rover and Hulu partnered to create a futuristic car that isn’t available for purchase but will appear in an original series for the streaming service.

The car, based on a Range Rover Sport that could be found around 2030, was designed to match the futuristic timeline in which the show, The First, is set.’ Two other cars were ‘reshaped and recreated’ inside and out to make a recognizable, but futuristic ride, said Michael Curmi, director, brand experience, Jaguar Land Rover North America.

The First, a show about astronauts racing to become the first humans on Mars, features Sean Penn and Natascha McElhone and premieres Friday.

  • logo
  • Date: 2018-09-13T13:00:36+00:00
  • Twitter: @adweek
  • Citation: Web link

Latest tweet by publisher

Futuristic Land Rover Appears In Hulu Series

Land Rover North America inked the deal to appear in “The First,” available for streaming beginning today.

From “House of Cards” creator Beau Willimon and starring two-time Academy Award winner Sean Penn, “The First” is a near-future drama about a crew of astronauts attempting to become the first humans on Mars.  

The Range Rover Sport will be driven by visionary aerospace magnate Laz Ingram, played by Natascha McElhone.

Land Rover and Hulu developed three integrated custom videos including a 30-second co-branded promo, a 4-minute featurette on the “Journey into ‘The First,’” and an “Engineering the Future” behind-the-scenes featurette detailing the build out of the futurized Range Rover vehicle.

(S:1) #1536951571

Video