Predictive Analytics, As Your Customers Already Live in Future


Technology infrastructures such as CRM software ‘ Predictive data analytics uses current and past data to enable you to make predictions about the future and several unknowns.

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Increasing number of channels and multiple devices are decreasing the opportunities for retailers to build a long-lasting & significant relationship with consumers. Companies struggling to make two ends meet, continue taking decisions by looking back at what went wrong. Instead, leading organizations are using predictive analytics to predict the future’and get it right. It helps them to anticipate customer behavior with high probability and improve the only relationship that really matters; the one they have with their consumers

Predictive data analytics uses current and past data to enable you to make predictions about the future and several unknowns. One can see the likelihood of a coming event or a specific situation, given the data is analyzed. Once a company incorporates retail analytics into predictive models to make decisions, it can change the way it operates.

Many things are taking place:

IoT Is Building Higher Levels Of Customer Engagement

Bestselling author Shep Hypken’the ‘Chief Amazement Officer’ at Shephard Presentations’makes a rock-solid case for why customer experience has advanced to the level of 21st-century table stakes: ‘New research proves that consumers are expecting, if not demanding, highly personalized experiences,’ Hypken writes in Forbes. ‘And the good news for those businesses that can deliver is that customers are typically willing to spend more when they receive such custom-tailored service.’

  • Publisher: Forbes
  • Date: 2018-06-14
  • Author: Insights Team
  • Twitter: @forbes
  • Citation: Web link

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