Riccardo Tisci’s first Burberry collection will be available 30 minutes after his London Fashion Week debut


Limited-edition pieces will be available to shop for one day only via Instagram, WeChat and Burberry’s Regent Street store.

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For 24 hours after its London Fashion Week debut,’Riccardo Tisci’s’first’Burberry’collection will be able to purchase via Instagram, WeChat and the brand’s flagship Regent Street store in London.

At 5.30pm BST (2.30am AEST), the limited-edition pieces by the new chief creative officer will be able to purchase for one day only and will mark the start of a series of 24-hour product drops.

While Burberry has long established itself as a pioneer in the way luxury brands embrace technology, this marks the first time that the 162-year-old brand has created a bespoke digital selling experience for social media channels exclusively.

  • Publisher: Vogue.com.au
  • Date: 2018-09-11T01:46:14+00:00
  • Author: NAOMI PIKE
  • Twitter: @wordpressdotcom
  • Citation: Web link

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Not to change the topic here:

Riccardo Tisci’s Debut Burberry Collection Will Be Available 30 Minutes After The LFW Show

Meanwhile, the Regent Street store will undergo a complete visual transformation and host "individually themed rooms which collectively celebrate the past and future of Burberry through product" from September 15. Sisyphus Reclined – a three-floor scaffold art installation by Graham Hudson – will take centre stage until mid October.
The news follows an announcement last week that Burberry will no longer work with real fur and will put a stop to the destroying of unsaleable products – both acting as contribution to the brand’s five-year responsibility agenda

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  • Publisher: British Vogue
  • Author: Naomi Pike
  • Twitter: @BritishVogue
  • Citation: Web link

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