MILAN ‘ It’s no secret traditional media is struggling as advertisers increasingly look elsewhere, especially to digital platforms and social media, to invest their advertising budgets.
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In order to stay relevant ‘ and in hopes of tapping into new audiences and boosting revenues ‘ media outlets are seeking new opportunities to extend and diversify their businesses.
Italy’s Grazia magazine last week launched the ‘Creative Lab With Riccardo Ruini’ to generate content for brands. The Mondadori-owned magazine’s editor in chief Silvia Grilli told WWD that ‘brands have been asking us to develop concepts and campaigns for so long, either through advertorials but also in the form of real campaigns.’
- Publisher: WWD
- Date: 2019-04-02T04:01:13+00:00
- Author: Martino Carrera
- Twitter: @wwd
- Citation: Web link (Read More)