McDonald’s Wants to Be Your New Starbucks

If Starbucks took fancy Euro-esque coffee options to main-street America, and Dunkin’ Donuts, with its 59 cent espresso shots and two-buck-and-change cappuccinos and macchiattos, brought them to the dollar-doughnut-loving masses, who will bring them to the Big Mac-and-fry eaters of the world?

I guess the answer to that question is kind of obvious. But the point is that McDonald’s is upping its coffee game with plans to re-launch its standalone McCafe coffee shops — complete with pastries made on premises — and higher-caliber coffee in all its outlets. The effort is set to cost $4 billion overall, Bloomberg reports, so clearly McD’s is getting serious about its coffee.

The chain rolled out a new standalone McCafe in Toronto last year, and it offers Americanos and espresso shots in McDonald’s restaurants across Canada. In October, it announced an emphasis on a more robust palette of sustainably sourced coffee drinks in its regular fast-food outlets in the United States as well. Now the chain is investing in new $12,000 espresso machines with “better milk-steaming technology” capable of creating a “wider variety” of “more consistent-tasting” coffee beverages, according to Bloomberg.

So why do we need a McDonald’s McCafe McCappucino, or whatever they’ll call it, when we already have a Starbucks on every corner and in every strip mall and hotel lobby across the land? Check your tall, skinny wallets. McDonald’s is aiming to undercut Starbucks on price — with $1 drip coffee and $2 small specialty beverages — in early 2017, the fast-food giant’s U.S. senior vice president of strategy and insights, Kristy Cunningham, told Bloomberg.

Get ‘em while they’re McHot?

Photo courtesy of @mccafecanada

Video

Press Compilation:

Former Starbucks barista responds to Suze Orman: My daily coffee habit is ‘the best $20,000 I ever spent’
on 09th of Apr 2019 People walk past a Starbucks store in Kuta, Bali, Indonesia. Financial celeb Suze Orman really wants everybody to ease up on their Starbucks intake. In fact, the best-selling author says the younger

Starbucks founder, unfazed by brickbats, pitches Kansans on independent presidential bid
on 09th of Apr 2019 Former Starbucks CEO Howard Schultz has gained a fair share of attention—and blistering criticism—since floating the idea of an independent presidential candidacy earlier this year. Many Democrats saw

Starbucks vs Dunkin’ in DeWitt? Rival coffee shops would be about 100 yards apart
on 09th of Apr 2019 DEWITT, NY - The first free-standing Starbucks with drive-thru in DeWitt is under construction in the parking lot of Erie Canal Centre, in front of Dick’s Sporting Goods and Burlington. As that coffee

4 Sneaky Ways Starbucks Gets You to Spend More Money
on 09th of Apr 2019 Highly-anticipated seasonal beverages. Drink orders that pair with zodiac signs. Nationwide delivery. Starbucks is a clever multinational corporation; you don’t get to open locations on every corner

Customer, Witness Stop Suspect During Ripon Starbucks Laptop Robberies; 2 Still At Large
on 09th of Apr 2019 RIPON — Civilians stopped a teenage suspect Monday in Ripon after he is accused of helping two other teenagers steal laptops from Starbucks customers. Around 6:45 p.m., the Ripon Police

Leave a Reply