McDonald’s Wants to Be Your New Starbucks

If Starbucks took fancy Euro-esque coffee options to main-street America, and Dunkin’ Donuts, with its 59 cent espresso shots and two-buck-and-change cappuccinos and macchiattos, brought them to the dollar-doughnut-loving masses, who will bring them to the Big Mac-and-fry eaters of the world?

I guess the answer to that question is kind of obvious. But the point is that McDonald’s is upping its coffee game with plans to re-launch its standalone McCafe coffee shops — complete with pastries made on premises — and higher-caliber coffee in all its outlets. The effort is set to cost $4 billion overall, Bloomberg reports, so clearly McD’s is getting serious about its coffee.

The chain rolled out a new standalone McCafe in Toronto last year, and it offers Americanos and espresso shots in McDonald’s restaurants across Canada. In October, it announced an emphasis on a more robust palette of sustainably sourced coffee drinks in its regular fast-food outlets in the United States as well. Now the chain is investing in new $12,000 espresso machines with “better milk-steaming technology” capable of creating a “wider variety” of “more consistent-tasting” coffee beverages, according to Bloomberg.

So why do we need a McDonald’s McCafe McCappucino, or whatever they’ll call it, when we already have a Starbucks on every corner and in every strip mall and hotel lobby across the land? Check your tall, skinny wallets. McDonald’s is aiming to undercut Starbucks on price — with $1 drip coffee and $2 small specialty beverages — in early 2017, the fast-food giant’s U.S. senior vice president of strategy and insights, Kristy Cunningham, told Bloomberg.

Get ‘em while they’re McHot?

Photo courtesy of @mccafecanada


Press Compilation:

Mother turns Starbucks into her son's classroom as LAUSD teachers strike
on 14th of Jan 2019 Mari Enyart, 42, leaned in and used her index finger as she helped her 7-year-old son, Waska, read a Japanese nursery rhyme. On any other day, the first grader would be at Broadway Elementary School i

Apple’s Warning Is a Reason to Avoid Starbucks Stock
on 14th of Jan 2019 Did you hear that? That was the world’s largest company, Apple (NASDAQ:AAPL), firing a warning shot about slowing growth in the world’s hottest economy, China. Everyone heard the shot when it

Starbucks, Mcdonald's, Domino’s and Subway Are 'Doing Little' for Billions of Chickens Facing 'Acute and Severe Suffering'
on 14th of Jan 2019 An animal welfare charity has accused major fast food chains including McDonald’s, Starbucks and Domino’s of “doing little” to improve living standards for the hundreds of millions of chickens they se

Playing to Tourists, Starbucks Unveils Origin
on 14th of Jan 2019 Starbucks has opened a massive new retail concept store in Bali, Indonesia. The company is describing its 20,000-square-foot Dewata Coffee Sanctuary as a sort of “origin-centered” version of its Reser

Classy: Starbucks Is Helping Addicts Properly Dispose of Used Needles
(Jan 2019) Starbucks has become a dumping ground of needles for drug addicts. The coffee company has decided to install needle disposal boxes for those who need them. The move comes after more than 3,700

Leave a Reply